Laura joined The Rider Firm in summer 2021 as Finance Director. Laura has 20 years' experience as a Finance Director, venture capitalist, corporate financier and strategy consultant. A Cambridge University graduate and Chartered Accountant, she started her career at PwC before moving to Australia where she spent over a decade working with high growth founder led businesses. Laura has recently returned to live in the UK. Whilst she has completed two Ironman Triathlons and competed in the 70.3 World Championships in 2008; Laura is now content with the slower pace of family rides on the laneways of Sussex.